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What you should value instead of your "grades."

“The reason why students cheat in exams is because we value their grades more than they value their learning.” - Richard Feynman

Image from Matt Moloney via Stocksnap.IO

This is a profound quote.

It means a lot of things to me. It applies to how our actions meet intentions and the results that might come from them. Take something as simple as weight loss - we either want to learn from the process and stay the course even when things don’t go well; or we do what 90 percent of folks do, which is hop from thing to thing in hopes to see the number on the scale drop. To get the result.

To get the grade. 

But the grade - in actuality, is meaningless unless you or others place value upon it. In school, they teach us that grades are important, so students will do what they need to to get it. I am guilty of this too. Organic chemistry, microbiology, and calculus were all this way for me. They were difficult, I struggled, and I did what everyone else does. Put off proactively studying, crammed for exams, and that first semester at UNH, it showed. I was avoiding learning and trying to pass the course. Now on the other side of this as a University Instructor, I see it. 

You need to struggle; to learn. If you skip that part; you will never get where you go. These experiences wake you up from your slumber, open your eyes, and teach you to have a more deliberate approach. This can be hard to embrace though. Hard to accept. 

We fear what would happen if we actually try to figure out something new, be vulnerable, and give it our best. People like to make excuses. We like logical conclusions. So when something goes worse than predicted, it’s easy to make it not our fault. It feels “good” and okay to rationalize. It’s like blaming another kid in elementary school because “they did it first.” Maybe true, but that doesn’t help the situation. 

Fear can be good sometimes, too. Remember when you were younger, people would say, “Dream big.” “Shoot for the moon.” “Believe in yourself.” This is okay when you are younger and we have endless imagination. When we become adults, and we are crushed by the weight of responsibility, stress, and reality - it’s harder to dream in this way. We rationalize things by saying they aren’t realistic or passing blame. But, I still believe there are plenty of people who use this idea as a motivator. Instead of saying “If only…” they dream and say “How can I…”

We have opportunities in life. Many things are big, grand ideas. Scary, even. Losing weight, businesses, transformative solutions to world problems, etc. Those who dream about learning HOW and fulfilling the TRY part are usually the people that succeed. They value the process of working towards the big goal, and then play the long game. They stick to it until they are successful. When the time is right and everything falls into place, they get the result they are looking for. 

They get the “grade” they want. That grade is the experience of doing something scary, coming out bruised but not broken, and being just fine with the result. 

If you value the experience of what you are doing and pay attention along the way, “failing” is only part of the process of improvement, and not the end state.

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2020 Annual Book Review

With 2020 came difficulty and challenge, and yet I also feel it was such a year for opportunity and growth. If you were willing to take the opportunity I think it was a great time to try new things, innovate, and work on yourself.

As many of you know, I’m a big reader - or I try to be at least. One of our Core Values at On Target Fitness is “Listen, Learn, and Grow Every Day.” This year I set a pretty lofty goal to read more - and specifically I wanted to read 7200 pages (not close, lolz). I set the goal at the number of pages because it is about 24 books if you average them at 300 pages each. Every book is a little different in the way they read, the difficulty, or the specific content. For example, I don’t usually read a lot of fiction but those I can power through if I like the story. Professional books I spend more time on and may take me a while because I try to soak in the information. Hence - I set the goal in pages instead of books. 

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So, here is the list of books I got through this year - each with a bit of a “report.”

The Leader’s Bookshelf - Stavridis 

This is a fantastic read. Alec got it for me at the end of last year. The book is essentially a compilation of research from the top military leaders in the country. They surveyed the leaders and figured out which books these leaders read the most. There are some surprising picks and some others that are no brainers. What I like most about this book is that even though you aren’t reading the books they detail, it gives you some of the gold that the book is known for. Those lessons really carry over and blend with each other as you sift through each book on the list. It certainly gives you a good list of books to snag and learn from (similar to what I’m doing now).

The Talent Code - Coyle

Really interesting book. Coyle does a good job hiding some of the mystery in the book while simply saying: “talent” isn’t created out of luck or happenstance. There are a combination of factors that lead to one being talented - those can be hard work, surrounding culture, sets of expectations, or sheer force of will. To be talented at an elite level is a height that many of us will not reach from a sporting perspective, but you can gather a lot of wisdom understanding some principles in this book. Then, you can look to be super talented at whatever it is you do.

Managing Oneself - Drucker

I read this book about once a year. It’s 50 pages and has great reminders. Peter Drucker is thought of as one of the “forefathers” of business leadership. You are the master of yourself. If you want to be great or you simply want to get better - then you need to fundamentally understand who you are and where you want to go. I recommend this book to anyone trying to cement their place and be of unique value to their work.

The Power of Habit - Duhigg

Probably one of my favorite and most actionable books I read this year. Habits are not created out of thin air, just like the idea of “talent”. They are built and sustained over time - like a snowball rolling downhill. Duhigg does a great job of using real time examples and creating relatability to what he is explaining. He shows us how routine, repetition, and actions turn into seemingly unbreakable habits, and then he shows us how to change them little by little. If you are aiming to work on things like performance, or have health goals for next year, this is a great place to start.

Man’s Search for Meaning - Viktor Frankl

There are really no words for this book. It’s difficult to read but immensely profound. The first half of the book is Frankl’s story in his own words; how he was captured by the Nazi’s and put into a concentration camp. The second half is his professional analysis of his experience and others like it in terms of clinical psychiatry. It depicts such a different time in history. Humans are amazingly capable, resilient, and strong. We all have our battles that we suffer through or from. However, this makes humans equally evil by nature when they choose to be. Pay attention and stand up to evil, if it comes your way.

Total Recall - Schwarzenegger

I had been slowly working through this book for the last few years, but when the lockdown happened and I had a bit more time on my hands, I flew through it. Arnold is one of my heroes - not only because I think most fitpros are inspired by him but also because he is a true renaissance man. Growing up wasn’t easy for him in Austria. He had a strict father but one who he respected immensely. He made his way up in bodybuilding and finally moved to the United States, working many construction jobs, investing in real estate, and basically doing whatever he could do to continue to work toward his dream of winning Mr. Olympia (biggest bodybuilding competition on the face of the Earth). Once he got to the top,  winning 7 times, he wanted a new dream. Then, he chased that - becoming a Hollywood movie star. Then, a new dream - becoming a politician and the Governor of California. And so the story goes. 

It’s fascinating to me how a person can continue to grow and expand through the years and keep building on an already impactful legacy. Arnold’s continual grind is shown through this book in his own words, and I found his stories about his youth, his movies, politics, and his family really inspirational.

The Six Sigma Revolution - Eckes

Interesting book but also fairly boring at the same time! Written in 2001, even now it’s a little outdated but there are some lessons in here. It is more geared for the professional in a corporate work environment, and has a number of stat driven tools a person can use. The concept of Six Sigma is pretty simple - it’s “a never ending dissatisfaction with current performance.” You are chasing perfection. But, with that said, it’s a mindset shift into thinking that every area can be improved. You can enhance systems, processes, skills, and performance. Problems lie with complacency. When the leadership respects this shift in mindset and can illustrate that to its employees, then the company as a whole is better functioning. When you look at great companies - the ones who are constantly excelling and innovating; then you can understand how greatness begins when everyone is aiming at the same target. 

Giftology - Ruhlin

Fun little book about gift giving and relationship building. The actual value of a well thought out gift is potentially priceless. But, it can also help create a bond between you and the person receiving the gift. That can help develop relationships, create connections for new opportunities, and sometimes it’s just a nice thing to do!

Digital Minimalism - Newport

Incredible book. Probably one of the most important you could read; right now. Understanding the way humans interact with technology is vitally important to shaping patterns of behavior and even your thoughts. For example, it goes without saying that this year was full of turmoil; political campaigning, the Coronavirus  pandemic, and now the current discussion over vaccines. What if you could take control of what types of information you let yourself around? Limit your social media intake? Develop a better relationship of using these tools? The technological resources we have at our disposal are amazing, but we are still uncovering how to safely use them from a mental health perspective. Newport starts to have this conversation and I think this a unique book that everyone needs to read.

Bored and Brilliant - Zomorodi

Another book in the same vein as Newport’s book. It’s sort of funny because they both cite a lot of the same research and PhD’s who study the topics being discussed. I particularly like this book because being an introvert, it helped me understand why I NEED quiet time in my day. I need to think and turn down my extrovert switch, and when I don’t it impacts me negatively; mood, lethargy, and brain fog. Gotta recharge the batteries! The book also discusses how this detachment from technology or social engagement actually helps drive creativity. Being able to sit and think (almost to boredom) is really helpful for processing and unlocking other layers of the brain.

The Infinite Game - Sinek

This is a classic Simon Sinek book. Similar to Start With Why in many ways but the difference is in the examples he provides. Sinek is a big picture writer, in my opinion. He is very good at helping you understand broad concepts and why they are important for a number of reasons: leadership, direction, vision, purpose, and relationships. The Infinite Game is no different. One powerful story he uses in this book is about the difference between CVS Pharmacy and the rest of the drugstores. I’ll let you read about it, but the point is that if you look at things from the lens of a continual “game” instead of having a stop point, you can see the long term view when making decisions. Solid read, but not a ton of tactical information.

Leading - Ferguson

Great book if you like soccer! I’m an Arsenal supporter but I have no problem picking up the words from one of the greatest coaches the game has ever seen! I learned a bunch from this one and the stories and lessons were fantastic. Sir Alex’s (Manchester United) humble upbringing really shows us how we can really do anything if we take the right steps to get there - and sometimes opportunities fall right at your feet. Common sense strategy, respecting other people, and being honest go a long way.

When I Stop Talking, You’ll Know I’m Dead - Weintraub

Jerry Weintraub is a legend in the entertainment industry. From the stories about Elvis, Bob Dylan, and the other stars he worked with over the years, this is an awesome book and I enjoyed reading it. You get a real sense of what continuous hard work can do for you, especially from someone who grew up in a tough part of NYC. One of my favorite books from this year.

The Mask of Command - Keegan

This one was a doozy. Somewhat difficult to get into but you warm up to Keegan’s writing style. This book outlines four separate military leadership styles, and uses the examples of Alexander the Great (Heroic), the 1st Duke of Wellington Arthur Wellesley (Anti-Hero), Ulysses S. Grant (Unheroic), and Hitler (False-Heroic). It’s a challenging book, especially if you have no background in military tactics or diplomacy. What I found fascinating are the patterns you can see of behavior in different situations. Humans can be predictable when faced with certain challenges. The other cool part about the book is that it happens in chronological order, so you see all the changes in strategy as well as technology. While many of the tools of operation changed over the years, the lessons from a leadership perspective remain almost unchanged. 

Relentless - Grover

For those who watched “The Last Dance” featuring the Chicago Bulls this year, Tim Grover is Jordan’s personal trainer. He also has a whole list of basketball talent that he has worked with over the years. This was an interesting one for me. While I really liked a lot of what Grover has to say about mindset, this book left me thinking a ton about coaching style. More importantly, I felt that you really have to consider who your population is - who you work with. His writing style is honest and at times, sensationalistic. He’ll say stuff in the book that I know is intended well but is just unrealistic. So, many times I’m reading the book going, “point taken, but…” 

But, then again you attract a certain person with the words you use. And, that’s probably why he only worked with THE BEST. His attitude is very simple. There is no compromise. You do what you need to do to succeed. If you don’t, you will fail - and that failure is on you. So, to an extent I appreciate the value in this. More people NEED to adopt this mindset. I say this a lot, but when you start rationalizing with yourself about something (exercise, nutrition choices, etc) then you begin to let yourself off the hook. Then, that pattern of thinking starts to take hold over long periods of time. If you can get past Grover’s over the top honesty at times, then you can definitely pick up some valuable pieces of advice in this book.

Directing Fitness - Columbia

Another fitness book about running gyms! This was a short read and had some things worth thinking about!

A Man in Full - Tom Wolfe

So, there is a funny story about this book. I got it from a client about 5 years ago - and for a few years I couldn’t get into it. But, for whatever reason I wanted to try to keep coming back to it, and then finally this year it clicked. For about’ the first ¾ of the book (it’s 700+ pages), I was just wondering where it was going. But, Wolfe basically does all the leg work and builds the backstory in order to develop the characters for the reader. I also for a while just began to think the book was racist and homophobic, but in essence I think Wolfe is doing this on purpose to point out our cultural flaws, especially from places where “old money” exists. But, the further I got into the story the more the book opened up, you start to see the plot unfold and it makes you question a lot of things. Overall, a good read and the final message is an important one.

Learned Optimism - Martin Seligman

I’m about halfway through this one. Seligman is thought of as the first psychologist to really seek out and research positive psychology. If you are not familiar with this term, it is basically the opposite approach to traditional psychological intervention, and it is not simply “think positive,” as the internet influencers will have you believe. Rather than fix “issues,” we are proactively looking to optimize ourselves. That’s the difference.

In this book, Seligman discusses in detail what helplessness is, and how pessimism is one of the root causes of depression. He also discusses what explanatory style is, and how that can shape your pessimism or optimism. Basically, how you explain things happen to you, with you, for you, or against you. Like anything, this becomes a pattern in many people who are experiencing helplessness. This term meaning, a state where hope of change or improvement is gone. You accept your circumstances and don’t try to change them. He goes over a lot of his research studies and as I would imagine, is going to explain how to put it all into action. So far I’m enjoying it - but it can be a bit dry at times!

The Mamba Mentality - Kobe Bryant

Meg actually got this book for me last year. I was reading Bryant’s biography but I had to put it down for a while when he passed away. If you know me I’m a Laker fan and I’ve always appreciated Kobe’s passion for the game and sense of mastery he put into it. This was more of a picture book with some notes from Kobe, but either way it was a fun one to check out.


There you have it! I’m working on a few others but I’m just in the beginning of them, so I won’t count those yet. I hope you find this helpful as you look for resources to expand yourself in the future. That being said, December into January is a natural point in the year to reflect on what you’ve accomplished and decide on new areas to work on in the following year. There will be a lot of sales and ads targeted your way. Remember this: Work equals force multiplied by displacement. 

Put in other non mathematical terms, to get the results you desire, you need to apply effort over a long period of time. Sometimes the road is rocky along the way, and you might not get very far. But, you got somewhere. You get stuff done by aiming high and applying your will - not cutting corners, lying to yourself, and skipping the hard stuff (Insert diet pills, hacks, program hopping, and general BS quackery).

The reason I say this is because 2020 was a tough year for everyone. 9 months into a global pandemic, we can understand why. But, I also have a general distaste for the attitude that you can’t win when the odds are against you. People do it all the time - if you don’t think YOU can be that person, then your attitude needs to change. It’s not because of the year 2020 or your boss or the weather or your other false and untrue narrative about yourself. If you aren’t winning yet and want to, then it’s time to change the script.

Listen - YOU ARE HERE. Live your life like you want to be. Work hard. Embrace your challenges. Don’t wait for someone else to hand you your best self - because it’s yours to own and yours to deliver to the rest of the world.


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