Magic Pill Marketing and the real "Secret"

Within the past few years, there has been an obvious increase in marketing via various social media outlets. Anytime I go on Facebook, there are a bunch of advertisements for fitness related stuff, because that’s what I have listed as my career on my profile. 

A few of them are legit. Most of them are not.

As an actual, real life coach, this bothers me slightly- that you can play on someone's emotional sensitivity and sell them a garbage product with false promises of results. But, hey, that's the free market. I understand that this is the reality of today. Businesses and people are fighting for your attention and your sales, and you know where most people spend their time today?

Facebook and Instagram and Snapchat and Twitter, so on and so forth. So, that’s where the advertising dollars are going.

How many times have you seen an ad for a fitness program with a guy who has his shirt off, doing some dangerous exercise, that will give you the Hulk's workout plan.... and 10 free nutrition “hacks?”

You, are now saying to yourself, “Wow, should I look like that?” "Do I need to eat chicken, broccoli, and rice for the rest of my life?" 

I'm not sure if this actually helps anyone or it's just confusing people. For the record, the answer is no- unless your goal is to be 6 percent body fat and have no social life outside of the gym. These type of programs aren't all bad, but I hate the mindset. 

That you can do it without the work. That you can skip a few steps. 

Nope. These companies are just taking advantage of you. 

To understand why I feel like a slushie gave me brainfreeze by some of the stuff I see, I’m going to tell you why coaching is such a fun profession. As many people learn fitness and nutrition from me, I also learn from them. I am particularly fascinated with people and the knowledge that they have. What makes them successful in business? How do they balance work and family life? Why have they pursued better health- now of all times?

The fitness industry is unique in that we have the opportunity to meet new people every day and learn from what they have done, where they have been, and why they got to where they are. I think that’s pretty cool. It takes time, but once people open up you can learn a ton of lessons AND help them reach their goals.

It’s the relationship you build with someone. The trust. The mutual accountability. It's pretty rad.

Where I work, there’s a member who will go unnamed, but this dude absolutely crushes it. If you saw the phrase “happy go lucky” in the dictionary, his picture should be next to it. One day as we’re setting up a circuit for one of my classes, he comes up and says:

“Do you need help with anything?”

In response, I said, “Sure, just set out a few med balls over there for me, thanks!”

Many people do this, but his response to this was really profound, and still something we joke about all the time.

He said, “I’m trying this new thing, where I’m part of the solution, not the problem.”

I nearly stopped what I was doing in the middle of class.

Isn’t that inspiring?

Ever since he said that, I’ve been trying to have the same mindset.

What I think is particularly applicable in this crazy online marketplace of a world, is the amount of services that are available to people these days. There are always people that are selling newer and “better” strategies, products, or ideas. Social media pushes it in our faces constantly. But to me, that must be so frustrating if you are new to the fitness world. This guy says this. That guy says the opposite. Do this. Don’t ever do that.

How are people supposed to navigate the online space and figure out the best way to proceed?

Part of the issue that this creates- is that people don’t know where to start. There’s so much sales funneling and magic pill marketing going on that people get lost in the fray. It must be scary. It must be intimidating. 

Have you ever seen an ad that says, “Try this technique out for the next 2 years, master it, and then enjoy the fruits of your labor.”

Probably not.

It’s probably more like, “Buy this 30 day X, Y, Z, and lose 30 pounds, cleanse your colon, get shredded, build a multi million dollar business in 2 weeks, blah blah blah.”

Sounds freaking great, but what gets left out of the equation is the years of dedication, hard work, and sacrifice that it takes to reach your big goals. 

Listen, there are lots of solutions. But do they really address YOUR personal roadblocks?

I truly want to help you. So, you must understand this "secret" first.

The number one most important factor, with anything you want to achieve:

Adherence.

You still have to show up to have a chance to succeed.

You have to step in the batter’s box.

You have to put in the work.

It’s on you.

That is something that no magic pill or cookie cutter exercise program can teach you. You may have the information, but without a drive; a purpose; a reason to get yourself to actually do it, you may as well just burn your $39.95. While I understand the reality of technology, I think my big take home point is that you have to address your own roadblocks and figure out how to conquer them. Through commitment and perseverence. Anything else will seem inauthentic. 

“Listen, if you’re impatient, and you settle for fast food or a quicker method, your experience will be different; and you will probably ruin your appetite in the process.” -Eric Thomas

Stay hungry, keep working, 

Ryan

Reaching the Damn Beach

A few weeks ago I endured what is called Reach the Beach, a Ragnar Relay race. Essentially, the race is 203 miles, from Bretton Woods to Hampton Beach in New Hampshire. It is typically completed with teams of anywhere from 6-12 people, but if you are like one of my beast coworkers you can get it done with 4. Insane.

Thanks to Jon for the Go-Pro Shot!

My team, American Thunder, pretty much crushed the race, with a time of 29 hours and 24 minutes. One of the things I heard a lot of, when I told people about the race, was how crazy we were- to run through the night (15-22 miles per person), not sleep, live in a van, and exclusively use port-o-john’s for like a full 48 hours.

Well, you kind of have to have the mindset that you’ll be fine with whatever happens and embrace the uphills.

I thought it was fun as hell.

So, to sort of guide you along, I’m going to talk about some key points that can help you complete this race... or any other crazy event you might want to choose. Maybe you’ll even be able to apply them right now.

Start training now.

Essentially, one of the most important things you can do, is establish a somewhat decent aerobic base. To simplify things, all this means is that you can get physically active without feeling like you are going to die in the very near future.

Start small here. It can literally be walking 3 times a week for 30 minutes, keeping your heart rate nice and low. Today, many programs are solely focused on getting people into crazy high intensities - and to be honest - you’ve got to lay the foundation before you can build the house. Once you get comfortable there, you can start to progress. 

This low intensity stuff might be boring and uncool, but it helps with overall cardiovascular health, manage stress, and fat metabolism. Personally, I like all of those. 

If you establish a solid aerobic base, then you can really push yourself come race time, as well as when you really start to train.

Get Strong...ish.

There is a delicate balance between being physically fit and strong, and being so bound up you can’t wash your feet in the shower. Being able to throw weight around is awesome, but not at the expense of your overall mobility and joint structure. I learned that the hard way in my last post: (PSSSST). Be smart in your approach. Warm up. Lift. Cool down. Address weak links. 

For long endurance races, this is important. Those weak areas might not show themselves on a day to day, but come race time with a heck more volume and intensity, they might show up as an injury. Let’s avoid that and find some balance.

Utilize simple nutrition concepts.

When you are in the van, I would suggest you remove all complications from your nutrition plan ahead of time. For example, you do not want to be measuring out macros or eating things you’ve never had before. Stick to stuff you know, but also stuff you can get down if you aren’t feeling too hot.

Have a backup plan for when you aren’t able to get in what you want. I think something that helped my overall energy levels was making sure we had tons of highly digestible carbs to snack on; things like pretzels, cereals, powdered drink mix, etc. Sometimes there wasn’t enough time or space to have a full meal, but that ensured the calories were still coming in after each leg. Here are some other tips:

Eat as soon as possible after each leg for maximum energy replacement.

Hydrate often! Need to keep those joints loose as well as avoid cramping.

Have some solid sources of protein after each leg if you have more than 3-4 hours to spare.

Stay away from stuff that is heavy in fat content if your leg is within 1-2 hours.

Leave some in the tank.

Especially for your first leg. The thing is, when you run hard, your heart race spikes to beyond what we would call an aerobic zone. That’s totally fine, but sustained effort at these paces not only can have an impact on your energy stores, but also puts a beating on your neurological system.

Thinking long term here; this can be vital to when you start to get really tired from not sleeping. Some of my paces were pretty solid, but I’ll admit I think I ran too hard for my first leg.

When you are tired, weird stuff happens to your body. I think I saw a cow wink at me during my night leg. But, I can’t be sure- it was dark and I hadn’t quite dialed in the angle of my headlamp.

In any case, I think the point I’m trying to make is that you’ve got to save some of that brain power for the end of the race. Once you’re there, you can go all out and run like Evan from Superbad.

Build an awesome team.

Can’t say it enough; the people around you are the people that support you, help you grow, help you push yourself, and make you who you are. Jim Rohn reminds us that, “You are the average of the 5 people you spend the most time with.”

So whether you are about to destroy Reach the Beach, working towards a squat PR, or simply trying to lose those summer L-B’s; I think it’s incredibly valuable to have people around you that support who you are and what your life goals are. That way, when faced with adversity or struggle (such as body glide application), you have people that have the ability to bring you back to center.

203 miles is a long way, but you’d be surprised how fast they go when you’re running them with great people. 

All the best,

Ryan